Video Marketing
American Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreBeyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]
This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.
Read MoreTop Ways Pinterest Inspires American Women, December 2012 [CHART]
Thirty percent of those surveyed from the entire Allrecipe.com and Meredith pool reported using Pinterest at least once a week.
Read MoreTech Startup Success & Failure [INFOGRAPHIC]
90% of technology startups fail. This inforgraphic from Allmand Law looks at the successes and failures of well-known tech startups.
Read MoreThe Super Bowl & Social Ads [INFOGRAPHIC]
This infographic illustrates that of the 20.9 million Super Bowl XLVII-related tweets sent during the game, nearly 30% were about the ads.
Read MoreTop Desired Car Technologies, October 2011 [CHART]
Use of smart phone apps for services like Pandora or Spotify for in-car music listening has shown rapid growth, rising from 6% of US mobile phone owners in 2010 to 17% in 2012.
Read MoreVideo Ad Completion Rates by Video Length, Q1 2011 – Q4 2012 [CHART]
Despite packing in an average of 2.5 more ads per video in Q4 than in Q3 (9.4 vs. 6.9), the completion rate for ads in long-form content (20+ minutes) held steady at 93% in Q4.
Read MoreOptimal Mobile Video Length According To Mobile Video Viewers, November 2012 [CHART]
IAB found that videos between 3 to 5 minutes long were the sweet spot for consumers. Half of mobile video viewers viewed content of that length, and 20% viewed video content on their phones that was less than 2 minutes in length.
Read MoreHow People Share Mobile Phone Videos, November 2012 [CHART]
Since nearly all mobile video viewers are mobile video sharers, Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies.
Read MoreEyetracking: Where Soccer Fans Focus Their Attention During A Game [HEATMAP]
This eyetracking heatmap from Sport+Markt illustrates where soccer fans focus their attention while watching a soccer game.
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