Video Marketing
Reach & Engagement Of Brand Videos On Facebook, March 2013 [CHART]
Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).
Read MoreVideo Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex video marketing landscape.
Read MoreChanges In Small Business Online & Mobile Marketing Spending In 2013 [CHART]
Nearly 70% of small businesses said they had a website, which they primarily used to inform customers about products and services.
Read MoreTop B2B Online Marketing Activities, March 2013 [CHART]
Email (64%) is B2B marketers’ most important digital marketing activity.
Read MoreBeyond Social Media: Businessweek's Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]
This week’s highlights: Bloomberg Businessweek’s Racist Cover, Telecommuting, Best Buy Price Match, A Jedi Mind Meld Response, Google search & DYI How To videos.
Read MoreContent That Generates The Best ROI For Marketers, January 2013 [CHART]
Marketers were most widely satisfied by the ROI from featured articles, with 62.2% saying they provided some of the best content ROI.
Read MoreTop 10 Websites By Share Of Mobile Visits, February 2013 [CHART]
Google ranks as the top site, with 17.3% market share of visits.
Read MoreThe Online Revolution [INFOGRAPHIC]
There were more than 2 billion web users in 2012, which is a 566.4% increase from the year 2000
Read MoreTV & Online Video Budget Reallocation, February 2013 [TABLE]
15% reallocation of TV-only budgets resulted in a 4.2% increase in reach at an 11% lower CPM.
Read MoreTime Spent Watching Long Online Videos By Device, Q4 2012 [CHART]
In Q4 2012, 53.2% of time spent watching tablet video was with content running at least a half-hour in length.
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