Video Marketing
US Mobile Video Ad Spending, 2012-2017 [CHART]
The number of smart phone video viewers in 2014 is expected to hit nearly 87 million, or more than one-quarter of the total US population.
Read MoreOnline Video Ad Effectiveness By Channel, May 2013 [CHART]
75% of ad agencies responding to a BrightRoll survey believe that video is equally or more effective than TV, and that’s up from 64% who believed that to be the case in last year’s survey.
Read MoreFinancial Pros' Use Of Social Tools For Business & Pleasure, Q1 2013 [TABLE]
One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.
Read MoreWays Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]
More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.
Read MoreAmericans' Daily Time Spent With Digital Media, 2010-2012 [TABLE]
US consumers spent an average of 37 minutes daily on social networks in 2012.
Read MoreMost Popular Connected TV Apps, May 2013 [CHART]
40% of connected TVs are streaming content from Netflix, compared to just 17% used to watch video on YouTube, and 11% to watch Hulu or Hulu Plus.
Read MoreDemographics Of Online Video Viewers By Video Type, May 2013 [TABLE]
1 in 5 or more American adults watch a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis.
Read MoreSocial Tools New Vehicle Buyers Use For Research, September 2012 [TABLE]
Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.
Read MoreWhy People Stream Online Video By Content Type, May 2013 [TABLE]
Among monthly users, network TV shows online have the same “wantedness” score as sports on regular TV, and also rivals regular primetime TV, meaning that these viewers attach a similar importance to online and regular TV content.
Read MoreSocial Sites Used By American Moms, March 2013 [CHART]
Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.
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