Video Marketing
Reach & Frequency Of Online Video Ads, January – June 2013 [CHART]
During June, online video ad frequency reached a new high of 121.1, meaning that each online video ad viewer watched 121 ads during the month.
Read MoreOnline Video Ads Views, December 2011 – June 2013 [CHART]
In June, online video ad views reached a new peak of 20.1 billion, a dramatic 27% jump from the previous high of 15.8 billion just a month earlier.
Read MoreDigital Ad Agencies' Attitudes Toward TV & Online Video, July 2013 [TABLE]
Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video.
Read MoreHow People Stream Netflix, June 2013 [CHART]
The majority of Netflix streamers reported watching the service on their PC.
Read MoreUS Cord Cutters vs Netflix Streaming Subscribers By Age, June 2013 [CHART]
Nearly three-quarters of Netflix subscribers in the US still kept their cable, satellite or telecom pay TV subscriptions.
Read MoreGlobal eCPM Averages, March vs June 2013 [CHART]
Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels.
Read MoreUS Hispanics' Mobile Activities During Travel, April 2013 [TABLE]
25% or more of US Hispanics said they sought places to eat, stay, shop and entertain themselves while they were on trips.
Read MoreHispanics' Pre-Travel Mobile Activities, April 2013 [CHART]
eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.
Read MoreTop 10 Most Effective Television Commercials Of Q2 2013 [TABLE]
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
Read MoreInterest In TVCommerce, May 2013 [CHART]
Of interested TV shoppers, 82% said they could see themselves purchasing products featured in a TV program.
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