Video Marketing
Reach & Frequency Of Video Ads, January – September, 2013 [CHART]
Video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos.
Read MoreOnline Video Ad Views, December 2011 – September 2013 [CHART]
Online video ad views continued to mount in September, though at a slower rate than seen earlier this year, according to the latest figures from comScore.
Read MoreValue Of TV vs Online Video Impressions, October 2013 [CHART]
89% of advertising professional responding to the survey find that TV impressions are more important than online video impressions.
Read MoreMobile vs. Desktop Video Engagement Rates, Q3 2013 [CHART]
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smart phones and tablets (13.64%) than on desktops (5.45%).
Read MoreHighest-Priced Primetime Broadcast TV Programs, October 2013 [CHART]
Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,
Read MoreOnline Video & Broadcast TV Consumption, October 2013 [CHART]
34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).
Read MoreTravel Ad Spending Outlook By Media, Fall 2012 & Spring 2013 [TABLE]
Travel in-stream video ads led all industries in 2012 with a 1.47% click-through rate.
Read MoreChanges In Online Ad Spending By Channel, Spring 2013 [CHART]
Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.
Read MoreOnline Brand Video Marketing Objectives, December 2012 [CHART]
The use of digital video for awareness is near universal, cited by 94.6% of US media agencies as an objective for brand video efforts.
Read MoreOnline Ad Revenue Share By Format, H1 2012 vs H1 2013 [CHART]
Display-related advertising continue to be the second-largest format, accounting for 30% of revenues in H1, down from 33% a year earlier as display’s 9% year-over-year rise trailed the overall average.
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