Video Marketing
FORECAST: Google Glass Sales, 2014-2018 [CHART]
BI Intelligence expects unit sales of Google Glass to climb sharply after 2014, to 21 million units in annual sales by year-end 2018.
Read MoreSocial Networks Used By Baby Boomers & Silent Generation, September 2013 [TABLE]
According to McAfee, 97% of adults ages 50 to 75 go online daily.
Read MoreConsumers' Attitudes Toward Marketing Channels By Type, July 2013 [TABLE]
Almost one-third of consumers thought email delivered relevant marketing messages, while three in 10 thought email messages were accurate, and just over one-quarter considered them memorable.
Read MoreUS Marketers vs. Consumers Who Find Marketing Channels Valuable, July 2013 [TABLE]
One-quarter of consumers indicated they got the most help in making purchase decisions from messages delivered via email, making it the most valuable channel overall.
Read MoreAmericans' Most Popular Types Of Websites, November 2013 [VIDEO]
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
Read MoreTypes Of Content Marketers Share Online, August 2013 [TABLE]
Nearly 60% of marketers would like to increase their video content in social networks – more than any other content category.
Read MoreSocial Sites Upon Which Agencies Plan To Run Video Ad Campaigns In 2014 [CHART]
Nearly 70% of agency executives planned to advertise on YouTube in 2014, while nearly one-quarter expect to run video ads on Twitter and about one in seven on LinkedIn.
Read MoreAgency Social Video Advertising Capabilities, October 2013 [CHART]
182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well.
Read MoreHow Social Media Users Research Brands, Products Or Services, June 2013 [CHART]
40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
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