Video Marketing
Billy Joel To Play Madison Square Garden…Monthly & The Anchorman 2 Rollout – Beyond Social Media Show [VIDEO]
In Episode 25: Microsoft’s Smart Bra; SpaghettiOs Pearl Harbor Tweet; 4AutoInsuranceQuote.com exploits Paul Walker’s death; Billy Joel plans to play house band for Madison Square Garden; the Smarty Ring; the Anchorman 2 public relations campaign; the Toyota Corolla Collaborator; Punch Pizza raises its own minimum wage; drone coverage of Thai protests; Subway franchise game; some shiny new stuff & much more.
Read MoreSMBs' ROI Assessment Of Social Media Advertising & Promotion, November 2013 [CHART]
3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts.
Read MoreTop 10 Most Shared Video Ads Of 2013 [CHART]
Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.
Read MoreAmericans Who Are Willing To Pay For Streaming Video By Device, September 2013 [CHART]
More than six in 10 respondents said they would prefer to watch TV or movies on their tablet or smartphone for free with commercials.
Read MoreStreaming TV & Movies At Home vs Out Of Home By Device, September 2013 [CHART]
One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets.
Read MoreMulti-Channel Video Provider Subscription Trends, Q3 2012 vs Q3 2013 [CHART]
The top multi-channel video providers – representing 94% of the market – lost almost 27,000 subs in Q3, an improvement from a 50,000-strong loss in Q3 2012.
Read MoreTop Reasons Online Shoppers Choosing One Website Over Another, November 2013 [CHART]
Online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another.
Read MoreRNC's Historically-Inaccurate Rosa Parks Tweet & Amazon's Drones – Beyond Social Media Show [VIDEO]
Century 21’s Tryptophan Slow Jam; Chanukah ham; RNC’s Rosa Parks tweet; T-Mobile & AT&T’s Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook’s newsfeed algorithm tweak; GE’s 3D Printing Day; Apple buys Topsy; The Gap’s social listening & response; Verizon’s Mall of America Destination Store; some shiny new stuff & much more.
Read MoreFrequency With Which Marketers Check Their Data Sources, November 2013 [CHART]
For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
Read MoreTop Social & Mobile Platforms Among Older Teens, Q3 2013 [CHART]
Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.
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