Video Advertising
Social Advertising Effectiveness For Driving ROI, September 2015 [CHART]
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Read MoreTrust In Advertising Formats By Generation, October 2015 [CHART]
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Read MoreTrust In Advertising By Format, October 2015 [CHART]
Among paid media channels, traditional media outperform online and mobile ads in trust.
Read MoreMale Millennials' Emotional Responses To Video Ads, September 2015 [CHART]
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Read MoreBaby Boomers' Purchase Influences, 2014 vs 2015 [CHART]
Baby Boomers are projected to soon account for 70% of disposable income.
Read MoreMost Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Read MoreTop Social Video Ad Metrics, December 2014 [CHART]
Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.
Read MoreSocial Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
Read MoreStreaming Video Ad Completion Rates By Device Type, 2014 [CHART]
Streaming video ad completion rates were lower on devices with smaller screens last year.
Read MoreViewability Rates By Video Ad Dimensions, April 2015 [TABLE]
According to April 2015 research by Google, shelling out for larger ad sizes could help boost viewability.
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