Video Advertising
Attitudes Toward Personalized Video Ads [CHART]
A survey of US internet users from IBM Cloud Video found that two-thirds of adults used some type of subscription video-on-demand (SVOD) service, such as Netflix.
Read MoreB2C Marketers' Ad-Spending Plans [CHART]
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
Read MoreYouTube Ad View Rates By Generation [CHART]
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
Read MoreHow Americans Judge Advertisements [CHART]
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
Read MoreVideo Advertising Targeting Methods [CHART]
Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
Read MoreUS Video Ad Spending, 2017-2021 [CHART]
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
Read MoreTop Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreTop App Installation Marketing Methods [CHART]
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Read MoreBest Way To Reach Baby Boomers [CHART]
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Read MoreVideo Advertising Spending [CHART]
US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.
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