Video Advertising
Pinterest Advertising Revenue, 2016-2020 [CHART]
Pinterest ad revenues are estimated to cross the $1 billion mark by 2020. Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.
Read MoreLive Video Streaming Ad Views [CHART]
Within the US live viewing comprised more than one-third (35%) of all ad views for the quarter, up from 31% the previous quarter and 24% in the year-earlier period.
Read MoreFacebook Advertising Formats [INFOGRAPHIC]
This infographic from Spiralitics illustrates Facebook’s advertising formats and features, including: Video, Photos, Slideshows, Canvas ads, Instagram carousels and stories, Audience network ads, Instant Articles and Messenger.
Read MoreProgrammatic Advertising Channels [CHART]
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
Read MoreVideo Ad Spending, 2018-2020 [CHART]
According to eMarketer, US digital video ad spend will grow from $17.9 billion in 2018 to $29.6 billion by 2022.
Read MoreEmotion In Video Ads [INFOGRAPHIC]
This infographic from LinkedIn highlights statistics that make the case for using emotion in your video ads.
Read MoreRevenue Streams For News Publishers [CHART & PODCAST]
Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
Read MoreMobile Web Ads Ranked From Not-So-Horrible To Worst [CHART]
Based on surveys of 25,000 internet users in North America and Europe conducted by the Coalition (though namely by Google), roughly 85 percent of mobile users surveyed said they found anchor ads only a little annoying or not annoying at all.
Read MoreDigital Video Ad Spending Share [CHART]
US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
Read MoreOver-The-Top Video Penetration Projection, 2017-2021 [CHART]
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
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