Video Advertising
Women's Attitudes Toward Contextually Relevant Video Ads
Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
Read MoreYouTube Campaign Video Length [CHART]
via marketingcharts.com While 33% of the most-engaging YouTube campaigns run under 30 seconds, only 11% of campaigns by volume run that length, per findings from a Yesmail Interactive study [download page] released in June 2012. And although YouTube campaigns rose sharply over the 3-month study period – by about 38% to 80 across all brands…
Read MoreOnline Video Advertising Effectiveness [CHART]
via marketingcharts.com Digital video advertising can be equally or more effective than TV, say 64% of advertisers responding to a BrightRoll survey released in June 2012. An even greater proportion see digital video as equally or more effective than display (87%) and social media (69%). Digital video’s effectiveness appears to be driven by its targeting…
Read MoreOnline Video Ads Work With Boomers
19.1% of Boomer women & 26.3% of Boomer men took some action after viewing online video ads such as visiting an advertiser’s website or making a purchase.
Read MoreYouTube Video Advertising
YouTube has 20,000 different advertisers running campaigns.
Read MoreRebirth Of The Banner
Online display advertising is on track to surpass search by 2015.
Read MoreYouTube Leanback & Google’s Grab For Ground Zero
Ground Zero in the attention economy is clearly the home entertainment system, with players like Microsoft (with Xbox Live), Apple and Google positioning themselves to be your television gateway to the Internet. Google’s new video interface, YouTube Leanback, is another piece of their puzzle.
Read MoreVideo Marketing & My YouTube Wish List
David Erickson wants some features added to YouTube; among them are video editing capabilities and A/B and multivariate testing tools.
Read MoreYouTube's New 1080p HD Format & New Upload Anywhere Feature
Hunter Walk, YouTube’s director of product development, spoke with Beet.tv about the new 1080p format, the experiment in pre-roll ads and YouTube’s open API.
Read MoreBabes On Skates: Evian's TV Ad Campaign Minus The Television
During a week in which Michael Jackson’s death dominated not just the news, but also online video viewing, Evian’s deliberate attempt at creating a viral video has succeeded to the tune of 3.8 million views.
Read More