Video Advertising
German Mobile Ad Spending, 2010-2016 [CHART]
eMarketer estimates mobile ad spending in Germany, including spending on banners, rich media, video and search, will rise nearly 85% this year to $225 million.
Read MorePre-Roll Video Ad Completion Rates By Size [CHART]
15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.
Read MoreClick-Through Rate Benchmarks By Ad Type [CHART]
The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012.
Read MoreMobile & Video's Effect On Apparel Shoppers [PRESENTATION]
More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.
Read MoreTypes Of Online Videos Apparel Shoppers Consume [CHART]
One key driver is the trend of user-generated haul videos — in which bloggers post videos showing off their latest shopping purchases.
Read MoreVideo's Effect On Millennials' Purchase Decisions [CHART]
Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34).
Read MoreAds On HDTV, Q2 2010-Q2 2012 [CHART]
1 in 4 TV ads delivered in Q2 2012 in the US and Canada were aired in HD, representing a new high from the previous peak of 23% in Q4 2011.
Read MoreVideo Ad Completion Rates By Video Length, Q1 2011-Q2 2012 [CHART]
Digital video ad views continued to grow at a faster pace than video ad views in Q2 (68% vs. 10% year-over-year), per a FreeWheel study released in August 2012.
Read MoreAttitudes Toward Online Video Ads [CHART]
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.
Read MoreHispanic Engagement With Online Ads [CHART]
Hispanics are 80% more likely to say that they usually remember the brands they see advertised online, across all devices.
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