Video Advertising
Video Ad Completions By Daypart, Q1 2012 [TABLE]
VideoHub saw the greatest indices for video ad completions online and on mobile devices from 9pm to 1am.
Read MoreTime Spent Watching Online Video Content vs. Ads [CHART]
Advertising opportunities account for a sliver of all time spent watching digital video, just 1.5% of total time spent watching online video.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read MoreTypes Of Videos Watched By eShoppers While Apparel Shopping [CHART]
Four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.
Read MoreShift In Luxury Ad Dollars From TV To Online Video [CHART]
Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media.
Read MoreHow Internet TV Viewers React To Ads [CHART]
When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.
Read MoreOnline Video Ad Views, January-July 2012 [CHART]
Americans viewed 9.6 billion online video ads in July, representing a 12.7% drop from June’s 11 billion views.
Read MorePre-Roll Video Ad Completion Rates By Size [CHART]
15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.
Read MoreTypes Of Ads Seen By Internet TV Viewers [CHART]
57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.
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