Video Advertising Archives - Page 26 of 39

Online Video Ads Views, December 2011 – June 2013 [CHART]

In June, online video ad views reached a new peak of 20.1 billion, a dramatic 27% jump from the previous high of 15.8 billion just a month earlier.

Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video.

Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels.

eMarketer expects search will account for 51.7% of mobile ad spending this year.

44% of Americans claim to have watched a commercial for a brand or product online in the past month.

Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.

Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.

45% of consumers have a negative attitude to digital video ads vs. 39% who had negative opinions of ads shown on TV.

73% of respondents saying better targeting would affect how much more they would spend on digital video.

Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year.