Usability
Google+ Eyetracking [HEATMAP]
Heatmaps of where visitors to Google+ profile pages focused their attention.
Read MoreEye Tracking & Gender Differences For Bikini Ads [HEATMAPS]
EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.
Read MoreEffective Web Design [INFOGRAPHIC]
WDL created this infographic illustrating elements of effective web design while also surveying the employment market for web designers with comparable salaries.
Read MoreRetailers' Multichannel Services [CHART]
Retailers in North America are getting the hint and making store pickup programs a relatively high priority.
Read MoreRetail Trends In The Next Five Years [TABLE]
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Read MoreImportant Attributes to eShoppers for Beauty & Personal Care Products [CHART]
Fully 96% of online buyers shopping for personal care and beauty products said the ability to find a specific product was their topmost desire from an online retailer, followed closely by free shipping (93%), finding a favored brand (92%) and then best price (90%). Interestingly, online buyers indicated that receiving free samples and reading product…
Read MoreCustomer Experience Ratings By Channel [CHART]
via marketingcharts.com Executives working at companies involved in e-commerce or e-business are more likely to say that the quality of their company’s customer experience is good in physical stores than online, per a [download page] study released in June 2012 by Econsultancy in association with Tealeaf. 53% of respondents rated the quality of customer experience…
Read MoreTop 5 Shopping Cart Abandonment Reasons [CHART]
via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process…
Read MoreOnline Shopping: Room For Improvement According To Buyers [CHART]
via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, when asked what aspect of the shopping process could be improved…
Read MoreTypes Of Online Behavior Executives Value [CHART]
via marketingcharts.com econsultancy-customer-behavior-attitudes-june2012.pngMany executives working at companies with e-commerce or e-business components have only a limited understanding of why people abandon the shopping cart or transaction, according to [download page] a survey released in June 2012 by Econsultancy in association with Tealeaf. As a result, all the respondents say that understanding why people do this…
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