Television Advertising
In-Person Interactions The Most Effective Marketing Tactic [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read MoreMost Effective B2B & B2C Marketing Tactics [CHART]
Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.
Read More2016 US Local Media Revenues By Channel [CHART]
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Read MoreInefficiencies Of Demographic Targeting Of TV Ads [CHART]
Demo-based media plans are inefficient in reaching the consumers who are most valuable to brands.
Read MoreEffectiveness Of Humor In TV Commercials [CHART]
Funny TV ads appear to be more likable to consumers, but that does not necessarily make them more persuasive or effective, according to an Ace Metrix study released in July.
Read MoreMike's Hard Lemonade Commercial Social Media Chatter [INFOGRAPHIC]
Bluefin examined a pre-campaign period–when Mike’s Hard Lemonade spots weren’t running–and then an in-flight period when the campaign was in full swing.
Read MoreFactors That Influence Brand Buying Decisions By Gender [CHART]
While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
Read MoreLocal vs. National Canadian Ad Spending By Channel, 2011 & 2016 [CHART]
Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.
Read MoreAd Spending Growth Rates In The UK By Category [TABLE]
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
Read MoreTV Advertising Influence Wanes With Age [CHART]
via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of 35-64-year-olds and 32.7% of those aged 65 and older.…
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