Technographics
Affluent Millennials
81% of affluent millennials use Facebook every day.
Read MoreTime Spent On Media
Consumers spent 28.2% more time with mobile devices, which covers all mobile activities on all mobile devices in 2010 than they did in 2009.
Read MoreDVRParting
49% of time-shifted primetime broadcast programming is played back the same day it was recorded.
Read MoreLandlineless
In the first six months of 2010, 26.6% of US households did not have a landline telephone but did have at least one wireless telephone.
Read MoreSmart Shopping: Mobile Shopping Demographics
76% of US mobile users considered their phone at least somewhat important for their holiday shopping this year.
Read MoreDeath Of Email
Total unique US visitors to major e-mail sites like Yahoo and Hotmail peaked in November 2009 and have since slid 6%.
Read MoreGenerational Social Networking
83% of Millennials use social networking sites, compared to 67% in 2008.
Read MoreMobile Latinos
Hispanic cell phone use increased 25% since 2005, compared with 18% for all adults in the U.S.
Read MoreTweeting & Checkins Not Mainstream
Only 8% of online adults use Twitter.
Read MoreThe Analytics Election
The Obama Campaign’s data-mining capabilities allowed them to buy television advertising “14% more efficiently … to make sure we were talking to our persuadable voters.”
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