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Technographics

Mobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]

Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.

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Mobile Internet-Connected Devices, Q3 2011 vs Q3 2012 [CHART]

Non-phone connected devices (e.g. tablets, eReaders) are accounting for an increasing share of connected device ad impressions.

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Time Spent Watching Mobile Video By Device, April-September 2012 [CHART]

the share of time spent watching online video on mobile phones and tablets continues to increase, passing 5% in August and hitting 5.4% in September.

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Mobile Screens & Social Sharing, October 2012 [CHART]

About 49% of sharing on 10-inch tablets was conducted via email, compared with 30% on mini tablets.

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Millennials & Their Electronics, 2012 [CHART]

High-definition televisions had the highest rate of ownership among Millennials at 73%.

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Mobile Use Among Fast Food Customers, Q4 2011 [CHART]

Forty-four percent of consumers who eat fast food at least monthly owned smart phones in the last quarter of 2011.

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Technology-Induced Insomnia [INFOGRAPHIC]

This infographic from OnlinePsychologyDegree.net looks at how taking your technology to bed affects your sleep cycle.

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Bring Your Own Device [INFOGRAPHIC]

This infographic examines bring your own device behavior based on a global survey by Ovum.

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Multitainment Behavior By Device Pairs, Q2 2012 [CHART]

Consumers’ attention is more divided than ever as media multitasking becomes the norm.

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Multitainment: TV & Smart Device Multi-Tasking, November 2012 [TABLE]

Consumers aren’t just watching TV, they’re also checking email on their tablets, visiting social networks on their smartphones, and shopping.

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