Technographics Archives - Page 43 of 86

Millennial Mobile Phone Users, 2012 [CHART]

92.3% of Millennials used a mobile phone in 2012, among whom 63.2% used the mobile web and slightly fewer used smart phones.

Generation X Mobile Phone Users, 2012 [CHART]

Gen Xers are highly connected on the go, with nearly 95% using mobile phones, and 60.3% of that group using smart phones.

Twitter Buzz & TV Ratings, March 2013 [CHART]

For 18-34-year-olds, an 8.5% rise in Twitter volume corresponds with a 1% increase in TV ratings for premiere episodes.

Millennial Early Adopters' Media Use, March 2013 [CHART]

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.

DVR Use, Americans vs The World, March 2013 [CHART]

More than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%).

Traditional Television Viewing By Generation, Q1 2011 – Q4 2012 [TABLE]

Traditional television consumption is dropping by a larger amount every quarter, but it’s still not a seismic shift.

Activities Performed On Computers vs. Tablets vs. Smart Phones [CHART]

45% of consumers who use their mobile devices to shop report using the device to compare prices.

Consumer Electronics Devices Owned & Used Regularly, November 2012 [CHART]

54% of consumers report having access to a smartphone with Internet access – approaching the number of consumers with a laptop and/or desktop computer.

Consumer Behavior & Mobile Marketing [INFOGRAPHIC]

This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.

Consumer Reactions To Multi-Screen Advertising, March 2013 [CHART]

Almost three-quarters of multi-screen consumers across 5 major markets agree that advertising can be helpful in telling them about new products or brands that might interest them.