Technographics Archives - Page 19 of 86

Top Contributors To Global Ad Spending Growth, 2013-2016 [CHART]

Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.

US Desktop-Based Retail eCommerce Spending Trends, Q1 2000-Q4 2013 [CHART]

Desktop-based e-commerce growth was 13% for 2013, though online retail’s growth overall was a point higher when factoring in mobile, which grew by 23% year-over-year.

Western European Smart Phone Users By Country, 2012-2017 [TABLE]

eMarketer estimates that 22.3 million people in Spain will use a smartphone this year—and the number will reach 26.0 million in 2015, or nearly 54% of the population.

Mobile Payment Transaction Share In China By Type, 2010-2017 [TABLE]

Payments made via text message accounted for just 6.1% of mobile payment transactions in China during 2013, down from 92.5% in 2010.

Time American Executives Spend Streaming Live Video By Device, 2013-2017 [TABLE]

While 47% of executives said their online video usage had stayed the same since 2010, nearly the same percentage had increased usage during the timeframe.

Technologies Used By American Executives, Q4 2013 [CHART]

59% of American executives said they used live online video for business communications—the No. 1 response.

Online Ad Spending Share In Spain By Format, 2013 [CHART]

Spending on mobile ads amounted to just 4.5% of all digital expenditure in 2013, or €39.9 million ($53.2 million).

Where Employees Use Their Computing Devices, Q4 2012 [TABLE]

Nearly three-quarters of mobile workers in North America said their companies had a BYOD policy.

US Smart Phone User Share By OS, 2012-2015 [CHART]

Among US smartphone owners, Android-based handsets are the most popular, and eMarketer estimates that they will reach 50.0% penetration this year.

US Smartphone Users, 2012-2018 [CHART]

eMarketer expects 65.0% of US mobile phone users, or 51.4% of the total population, to use a smartphone at least monthly in 2014.