Technographics
Health Care Professionals Daily Time Using Devices, April 2014 [CHART]
99% of medically qualified healthcare professionals worldwide, such as physicians and doctors, used a personal computer or laptop for work-related activities daily.
Read MorePrimary Device Used When Sharing Social Content By Channel, Q2 2014 [CHART]
US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.
Read MoreDevice Penetration Among US College Students, July 2014 [CHART]
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.
Read MoreGlobal Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).
Read MoreTablet Ownership Among Households With Kids, 2011-2014 [CHART]
Research published by Ipsos MediaCT also showed impressive growth in tablet ownership among US households with children, or children themselves.
Read MoreTablet Ownership Among Households With Kids, 2013 vs 2014 [CHART]
Tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Read MoreTypes Of Mobile Apps US Hispanics Use, December 2013 [TABLE]
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
Read MoreSenior Execs Use Of Smart Phones, June 2014 [CHART]
More than 9 in 10 senior executives own a smart phone used for business.
Read MoreMobile Devices UK Citizens Use For Travel Research, March 2014 [CHART]
Just one-quarter of United Kingdom citizens said they had made hotel reservations or booked flights using a mobile device.
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