Social Television
Facebook Watch Market Penetration [CHART]
It’s been a year since Facebook launched its ‘Watch’ video-on-demand service, which allows users to watch ad-supported original shows from independent studios.
Read MoreSocial Television Appeal By Generation [CHART]
Long-form video is spreading across social media. With the launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day.
Read MoreHow People Find Their Favorite TV Shows
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Read MoreSocial TV Behavior By Channel [CHART]
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
Read MoreSocial Media Influence On TV Viewing Decisions [CHART]
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on social media.
Read MoreMultiscreen Behavior [PODCAST]
A podcast about multiscreen behavior and 10 charts about multitainment.
Read MoreMultitainment Behavior By Generation [CHART]
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.
Read MoreSocial Media's Influence On TV, 2013-2015 [CHART]
Some 31% of US and Canadian adults say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on social networks.
Read MoreThe Value Of Loyal Social TV Fans [INFOGRAPHIC]
In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.
Read MoreTV Programs With The Most Loyal Social Fans [TABLE]
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
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