Social Sharing
Social Shares Driven By Top 3 Viral Videos Ads, 2006-2013 [CHART]
This year’s top 3 ads (through November 18) have generated 11.6 million shares, up from 1.6 million in 2010 and less than one-quarter of a million in 2006.
Read MoreHispanics & Online Coupons, December 2013 [CHART]
About 7 in 10 Hispanics use coupons found on social media sites, making them almost 30% more likely than the average US consumer (54%) to do so.
Read MoreAgency Social Video Advertising Capabilities, October 2013 [CHART]
182.5 million people in the US, or 75% of all internet users, will view digital videos this year, and video advertising spending will increase by more than 40% in 2013 as well.
Read MoreTop 5 Channels For Sharing Content, Q3 2013 [CHART]
During September, Facebook accounted for a leading 57.3% of shares from websites that have the ShareThis tool embedded, significantly expanding its leading share from 42.4% a couple of months earlier in July.
Read MoreMost Difficult Inbound Marketing Tactics, September 2013 [TABLE]
Content creation & marketing was seen as both the most effective and most difficult inbound marketing tactic in a survey of B2B and B2C marketing professionals.
Read MoreTop Metrics Used To Measure Native Advertising, June 2013 [CHART]
The majority of US marketers used engagement to measure native advertising.
Read MoreFrequency Of Mobile Content Activities By Single Smart Phone Users, May 2013 [TABLE]
Single women showed a somewhat higher addiction to their smart phone than men, according to the online dating sites’ study.
Read MoreFrequency With Which American Mothers Share Deals On Social, July 2013 [CHART]
56.1% of mothers surveyed shared coupons or incentives on social, a significantly higher rate than followed brands on social media.
Read MoreLGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
Read MoreMotivations For Social Media Sharing, September 2013 [CHART]
Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share interesting things.
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