Social Media Marketing
Consumer Perception Of Social Brands, October 2014 [CHART]
Google currently has the strongest brand health of the major social media sites measured with an Index score of 51.
Read MorePrimary Network Used For Social Logins, Q3 2014 [CHART]
Facebook was the primary social network ID used for social logins, at 56% of social networkers worldwide.
Read MoreWhy People Sign Into Sites Using Social Logins, July 2014 [CHART]
77% of US internet users ages 18 to 55 had signed in to sites or apps via social login, up from 45% in 2012.
Read MoreTop 8 Reasons Americans Engage In Online Activism, November 2014 [CHART]
Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%),
Read MoreChanging Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
Read MoreAmericans' Use Of Communication Devices By Age Group, November 2014 [CHART]
Americans under the age of 50 said that texting was the form of communication they most frequently used.
Read MoreBenchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]
Direct-to-site customers represent the most valuable mobile commerce traffic segment.
Read MoreB2B eCommerce Website Features, November 2014 [CHART]
66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.
Read MoreMost Effective Sources Of Data For Marketing, November 2014 [CHART]
The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).
Read MoreB2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
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