Social Media Marketing
Harnessing #Hashtags [INFOGRAPHIC]
This infographic from Huffington Post illustrates how hashtags work and how to harness them for marketing.
Read MoreSkills New Marketers Need [INFOGRAPHIC]
This infographic from Formstack details 7 essential skills new marketers must have to succeed in their profession.
Read MorePost-Event Social Media Marketing, September 2014 [CHART]
For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.
Read MoreHow Marketers Use Social Media To Promote Events, September 2014 [CHART]
US marketers were most likely to use social pre-event to increase awareness, cited by nearly nine in 10.
Read MoreSMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreUS Pinterest Users By Gender, 2013-2019 [TABLE]
eMarketer forecasts that by 2019, males will barely crack 20% share of Pinterest’s US audience.
Read MoreUS Pinterest Users & Penetration, 2013-2019 [TABLE]
Pinterest’s US user base will reach 47.1 million in 2015, up 11.4% year over year.
Read MoreChannel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]
Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.
Read MoreAsk SeaWorld Twitter Campaign
The #AskSeaWorld Twitter campaign may have been a fishing expedition for comments SeaWorld can use to combat the damage done by the Blackfish documentary.
Read MoreYoung Millennials' Social Media Use, March 2015 [CHART]
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.
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