Social Media Marketing
Social Video Advertising Metrics, April 2015 [CHART]
Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.
Read MoreB2B Social Media [INFOGRAPHIC]
This infographic by NowSourcing illustrates the countless ways that social media can be used in business-to-business communications.
Read MoreTweets In Google Mobile SERPs
Tweets in Google searches have begun to appear for users of the Google app and on the mobile web. Here’s how it works.
Read MoreLinkedIn Post Analytics
A review of LinkedIn Post Analytics offering for those who are posting content using LinkedIn’s publishing tool.
Read MoreSocial Networks For Finding Jobs, November 2014 [CHART]
Facebook was the most popular social network for job searching, followed by Twitter and LinkedIn.
Read MoreOnline Behavior Of Women [INFOGRAPHIC]
This infographic by Creatage illustrates the online behavior of women.
Read MoreB2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
Read MoreUS Media Reach By Channel, March 2015 [CHART]
Some 142M Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer 133 M.
Read MoreMillennials' Online Political Activities, April 2015 [CHART]
Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.
Read MoreHow Commercial Insurance Brokers Use Social Media, December 2014 [CHART]
About nine in 10 commercial insurance brokers said they used social media to list credentials and expertise.
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