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Social Media Marketing

How Millennials Find Online Videos, February 2015 [CHART]

Millennials don’t find videos; videos find them.

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Social Network Usage Share By Site & Age, December 2014 [CHART]

This year, 95.0% of 18-to-24-year-old internet users in the US will log on to a social network via any device at least once per month.

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Frequency Of Prestige Brand Instagram Posts & Engagement, Q4 2013-Q4 2014 [TABLE]

Instagram presents brands with an audience that’s enthusiastic about engagement.

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Brand Adoption Of Instagram By Industry, Q1 2015 [CHART]

Brand Adoption of Instagram: Just 23% of US brands had an account on Instagram.

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Social Login Trends, 2012-2015 [CHART]

Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1.

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How Millennials Use Facebook For News, February 2015 [CHART]

Seven in 10 Millennials said they regularly read or watched news stories and headlines posted by other people on Facebook.

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Frequency With Which Millennials Check Social For News [TABLE]

57% of US millennials checked Facebook at least once a day to get news and information.

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Why Journalists Use Twitter & Facebook, January 2015 [CHART]

Individual reporters are making themselves known on Twitter and Facebook.

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The Cost Of Social Customer Service [INFOGRAPHIC]

This infographic illustrates the costs of neglecting social customer service.

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State Of The Internet, 2015 [MARY MEEKER PRESENTATION]

Mary Meeker - State of the Internet, 2015

Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.

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