Social Media Marketing
Where Online Shoppers Start To Search
More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.
Read MoreDigital Marketing News This Week
Twitter’s new voice feature; Target recognizes Juneteenth; Spotify lands DC Comics podcasts; Netflix’ Reid Hastings donates $120 million to black colleges; Fox News doesn’t get Monty Python; Facebook’s Ad Library; #RIPTacoBell; Google Fragment Text Chrome extension; and Twitch growth statistics.
Read MoreUS TikTok Users, 2018-2024
TikTok’s American subscriber base has grown from 18.8 million active monthly users in 2018, to 45.5 million users this year, and is expected to grow to 60.3 million demographically appealing US users by 2024, according to eMarketer projections.
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New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.
Read MoreHow Walmart’s Twitter Tactic Leveraged Earned Media
Social Media Case Study: Walmart leverages news coverage to extend message reach about its new #Walmart Care Clinics.
Read MoreB2B Marketers’ Biggest Differentiators
The most commonly chosen online differentiator among B2B marketing respondents was their organization’s social media presence.
Read MoreTeens’ Favorite Social Media Channels
When it comes to which social media platforms resonate most with US teens, the battle between Snapchat and Instagram continues.
Read MoreAverage Time Spent On Social Networks, 2015-2022
More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefiting in the same way.
Read MorePotential New Twitter Business Profiles
Twitter is contemplating new profiles for businesses, likely to compete with Yelp and Google My Business.
Read MoreTikTok Adult Users, 2017-2020
The number of unique US adults visitors to the TikTok app has more than doubled in a year.
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