Social Media Marketing
Generation X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Read MoreSocial Media Post Content by Age [TABLE]
More than 3 in 4 American adults engage in social media in some way.
Read MoreSocial Network Users & Penetration By Plaftorm, 2015-2020 [TABLE]
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
Read MoreMultiple Social Nerwork Use [TABLE]
More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Read MoreFrequency Of Social Media Use By Network [CHART]
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.
Read MoreMost-Hated Types Of Ads [CHART]
![Most Hated Types of Ads [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Most-Hated-Types-of-Ads.png)
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Read MoreDemographics Of Pinterest Users
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
Read MoreDemographics Of LinkedIn Users
The share of online adults who use LinkedIn has remained steady over the past year: 29% report using the site, similar to the 25% who said this in 2015.
Read MoreGlobal CPMs By Social Network [CHART]
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Read MoreTrust In Various Institutions To Safeguard Personal Data [CHART]
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
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