Social Media Marketing
Expert Positioning Using LinkedIn
In this online presentation, David Erickson discusses how to use LinkedIn as an expert positioning tool.
Read MoreBarack Obama's Online Fundraising Machine
How did Barack Obama build an online fundraising machine, raise staggering sums of money from a sea of small donors and capture the presidency?
Read MoreFacebook Quote Buddha
Is the Facebook Quote Buddha a poser?
Read MoreObama's Web Site – A Grassroots Online Application
The Obama campaign understood the power of social networks so thoroughly that they made social networking technology the foundation of their campaign Web site.
Read MoreBlogging For Jobs – Interview Notes
David Erickson’s interview notes for an article on blogging for employment & expert positioning for internships or entry-level jobs.
Read MoreOnline Personas – Commonweath Club Panel Discussion
Panel discussion on Fora.tv between Robin Harper, the Vice President of Community for Second Life; Facebook founder and CEO, Mark Zuckerberg; Shawn Gold, Senior Vice President of MySpace; and Reid Hoffman, a founder and CEO of LinkedIn.
Read MoreBarack Obama's Use Of Social Networking
Perhaps the single most important ingredient to Obama’s online success was his campaign’s thorough understanding of social networks.
Read MoreObama's Multichannel Marketing
The fact that the Obama campaign could practically print money, made his ubiquitous multichannel marketing campaign possible.
Read MoreGoogle Let's Users Customize Search Results
If comments and link promotion eventually become a standard element of search results, logged in or not, or if all comments are visible to all users, then these features will have a profound impact on search marketing and online reputation management.
Read MoreObama's Millennial Marketers
So what is it about the Millennials that made them such effective advocates for Barack Obama?
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