Social Media Marketing
Earned Social Media Purchase Influence Demographics [CHART]
18% of US consumers – including 23% under 35 – have bought a brand because their friends like or follow the brand on a social network, per findings from an Ipsos survey.
Read MoreThe Engagement & ROI Of Personalization [CHART]
Although social graph data is the type of information used by the fewest digital marketers to personalize the online experience, the vast majority who use this data report a high impact on ROI and engagement
Read MoreBest Tweeting Days By Industry [TABLE]
Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.
Read More29% Of Companies Don't Do Social Media [CHART]
Companies around the world are adopting social media as part of their business practices, with 61% in 6 US and European markets on Facebook, 39% on Twitter and 29% on LinkedIn.
Read MoreFavorite Ways Teens Communicate With Friends [CHART]
Teens are avid social media users, but when it comes to their preferred methods of communication with friends, social networks barely register, per findings from a Common Sense Media report released in June 2012.
Read MoreBenefits Of Online Collaboration Tools [TABLE]
71% of client-side marketers view a single collaboration system as a differentiator for an agency over its competition, per findings from a Central Desktop survey released in June 2012.
Read MoreCorporations & Customer Conversations [CHART]
Companies increasingly value customer conversations through online and offline media, and 40% engage customers in conversations about their brands or sectors, double the proportion who did so 2010.
Read MoreTeens' Online Communications Habit [CHART]
9 in 10 teens have used social media at some point & half visit a social networking site at least daily, finds Common Sense Media in a June 2012 survey.
Read MoreRetail Trends In The Next Five Years [TABLE]
75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.
Read MoreTop Benefits Of Social Media Marketing According To Canadian Execs [TABLE]
35% of business executives in Canada reported already heavily using social media because it provided a good opportunity for their company.
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