Social Media Marketing
Determining Social Media ROI [INFOGRAPHIC]
InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.
Read MoreGrowth Of Marketing Channels & Devices Tops List Of Challenges For Companies Worldwide [CHART]
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
Read MoreMobile Content Use By Feature [CHART]
comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%).
Read MoreTop Mobile Phone Features In India [CHART]
The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.
Read MorePinterest Purchasing By Gender [CHART]
Men report being more than twice as likely as women to have purchased a product or service after discovering it on Pinterest, per results of a Compete survey.
Read MoreeCommerce Sites' Traffic Referral Sources [CHART]
Social media may be getting all the buzz these days, but search engines still refer far more traffic to e-commerce sites, according to a new report from Monetate.
Read MoreBlog Purchase Influence By Generation [CHART]
Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.
Read MoreGlobal Business Social Media Use By Channel [CHART]
Business executives in the US and several countries in Europe (Belgium, France, Germany, the Netherlands and the UK) reported that a majority of their companies were active on social media websites
Read MoreLeading Business Use Of Social Media According To Financial Advisors [CHART]
The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.
Read MoreFinancial Advisors' Use Of Social Media By Channel
A Q1 2012 survey of US financial professionals found that almost nine in 10 had an account on at least one social media service.
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