Social Media Marketing
Socializing With Friends Online & Off by Select Demographics [CHART]
While 24% of American women say they socialize more with their friends online than “in the real world,” just 13% of men say the same.
Read MoreTop Methods For Measuring Social Media Sponsorships [CHART]
More than eight in 10 marketers said they thought quality of content was an important factor in measuring success, while three-quarters cited the importance of sentiment.
Read MoreUse Of Social Media Sponsorship By Marketers vs. Influencers [CHART]
55.5% of US Marketers have provided a social media user with some compensation in exchange for a mention on the user’s social media channel.
Read MoreCitizens United Constitutional Amendment Online Ad Campaign
US Senators Al Franken & Sherrod Brown are sponsoring a petition to overturn the Citizens United Supreme Court decision, supported by an online ad campaign.
Read MoreBusiness' Loyalty To Daily Deals Sites [CHART]
Businesses that run daily deals have proved that they are not loyal to any one site.
Read MoreThe Connected 2012 Olympics Fan [INFOGRAPHIC]
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Read MoreWhere Mexicans See Online Ads [CHART]
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
Read MoreChanges In Social Media Ad Budget vs. Facebook Ad Budget [CHART]
A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.
Read MoreTime Spent By Marketers With Facebook vs. Rest Of The Internet [CHART]
4% of US brand marketers and agencies spent equal amounts of time attending to Facebook and the rest of the Internet.
Read MoreMobile-Only Online Activities By Gender [CHART]
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
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