Social Media Marketing
Consumers Finding & Sharing Daily Deals
54% of daily deal subscribers would share a deal simply because it’s great, regardless of whether or not they are current customers.
Read MorePresidential Online Politics: Obama vs. Romney [CHART]
A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.
Read MoreBoomers' Online Use [INFOGRAPHIC]
Boomers make up one-third (33%) of all online and social media users.
Read MoreTypes Of Daily Deals Users Share With Their Social Networks [CHART]
65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.
Read MoreFactors That Influence Daily Deal Purchases From Local Businesses [CHART]
Half of those surveyed named the recommendation of a friend or family member as a reason they would purchase a deal.
Read MoreReasons Americans Buy Daily Deals [CHART]
People who sign up for daily deals seem intent on keeping their money local. According to a Q1 2012 survey of US internet users.
Read MoreAmerican Social Network Users By Race, 2010-2014 [CHART]
Whites still make up by far the greatest share of social network users in the US, but their percentage of the total will continue falling, from 67% in 2010 to 63.1% in 2014.
Read MoreAmerican Twitter Users By Gender, 2010-2014 [CHART]
Growth among women, which was significantly higher than that of men in 2010 and 2011, will be edged out by increases in male users, as they begin to catch up.
Read MoreTwitter's American Market Penetration, 2010-2014 [CHART]
This year, 31.8 million US internet users of any age will access Twitter at least monthly, up from just over 25 million in 2011 and rising to nearly 40 million by 2014.
Read MoreWorld of Warcraft vs. Online Dating [INFOGRAPHIC]
OnlineUniversity.net created this infographic to make the case that World Of Warcraft may be a more effective tool for enriching your love life than dating sites.
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