Social Media Marketing
Levels Of Risk Posed By Social Media To Companies Worldwide [TABLE]
66% said reputational damage to the brand was a critical or significant risk.
Read MoreSocial Media Platforms By Level Of Risk [TABLE]
Only the global economic environment, government spending & budgets and regulatory changes were ranked risker than social media.
Read MoreResearch Sources Of eShoppers By Product Category [CHART]
Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.
Read MoreAmerican Social TV Activity, Q2 2011 & Q2 2012 [CHART]
In June 2012 there were more than 81M conversations about TV on Twitter, Facebook and a host of other social media properties, including GetGlue, Miso & Viggle.
Read MoreHow Americans Followed The 2012 Olympics Coverage [CHART]
The Olympics showed that consumers were willing to engage with social media before, during and after a broadcast.
Read MoreHow Social Consumers See It vs. How Social Maketers See It [INFOGRAPHIC]
This infographic from the Pivot Conference looks at the differences in perception between social consumers and social marketer.
Read MoreDigital Marketing Trends For Luxury Brands [CHART]
Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.
Read MoreAmerican Mobile Social Geo-Taggers By Social Network [CHART]
Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.
Read MoreDemocratic National Convention Social Media Buzz [INFOGRAPHIC]
BuzzMgr created these infographics to illustrate the social media buzz generated from the Democratic National Convention in Charlotte, N.C.
Read MoreMobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]
Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.
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