Social Media Marketing
Technologies That Will Most Affect The Media & Entertainment Industries, 2012 [CHART]
It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.
Read MoreVisual Communications Trend: Instagram Overtakes Twitter
Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million from March to August, 2012, a 724% gain.
Read MoreMobile Media Consumption By Income, September 2012 [CHART]
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Read MoreReasons For Not Liking A Brand On Facebook [CHART]
Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).
Read MoreMarketers Who Have Generated Leads & Sales From Social Media By Site [CHART]
Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site.
Read MoreSocial Media Sites At Which Marketers Have Spent Money By Site [CHART]
Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there.
Read MoreMost Popular Lead Generation Tactics [CHART]
Which of the following lead generation tactics does your organization currently use?
Read MorePresidential Campaign 2012 Metrics: Obama vs. Romney [INFOGRAPHIC]
This infographic by Compete looks at which presidential candidate is winning online.
Read MoreTop 10 Fast Food Restaurants On Social Media [INFOGRAPHIC]
This infographic takes a look at the top fast-food restaurants and their social media presence.
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