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Social Media Marketing

Facebook Post Reach, November 2012 [CHART]

A Facebook post will get half of its reach in the 30 minutes after it is published.

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Top Challenges For Cross-Channel Marketers, November 2012 [CHART]

Understanding customer interactions across channels is a leading challenge for cross-channel marketers.

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Retail Phone Response Times, November 2012 [CHART]

About two-thirds of companies using social customer service claim to respond in 4 hours or less, and 26% within a day.

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Pinterest vs Facebook Shopper Engagement, October 2012 [CHART]

Among online shoppers using Pinterest, 70% said they do so to get inspiration on what to buy – that compares with just 17% of Facebook users who report the same.

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The Accidental Facebook Ad Clicker, October 2012 [CHART]

Almost half of Facebook users say they accidentally clicking on Facebook ads at least some of the time.

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Facebook User Reluctance Toward Promoted Posts, October 2012 [CHART]

An overwhelming 83.6% of users are unwilling to pay to use Facebook’s promoted posts feature that guarantees an important post is seen by friends.

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Average Number Of Tweets By Follower Count, October 2012 [CHART]

Users with between 100,001 and 1 million followers boasted the highest average number of tweets, at almost 15,300.

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The Mobile Superworker [INFOGRAPHIC]

Mobile devices are making workers more productive, making them 35% more likely to collaborate with colleagues than those who are phone-less.

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Social Media Zombies [INFOGRAPHIC]

Social Media Zombies [INFOGRAPHIC]

This infographic by Confused.com takes a look at several of the most familiar breeds of social media zombie.

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Daily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]

Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.

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