Social Media Marketing
Premium Content Publishers vs. Facebook, November 2012 [CHART]
Agencies and marketers rate premium content publishers higher than Facebook for brand-focused advertising.
Read MoreMost Effective Types Of Marketing According To Marketers vs. Internet Users, October 2012 [CHART]
Marketers and the consumers they are trying to reach disagreed on the effectiveness of a wide variety of ad types.
Read MoreFavorite Ad Media Of US Internet Users, October 2012 [CHART]
US marketers even rated online ads better than TV ads—though just barely, with 51% saying that they were more effective.
Read MoreOnline Behavior Of Restaurant Customers By Generation, August 2012 [CHART]
The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that.
Read MoreTime Spent Online [INFOGRAPHIC]
This infographic from Morrison Foerster’s Socially Aware blog looks at the time Americans spend online.
Read MoreBlack Friday Check-Ins & Tweets, 2012 [INFOGRAPHIC]
This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.
Read MoreSocial Sites eTailers Will Use For Holiday Season, September 2012 [CHART]
86% of online retailers planned to use Facebook and 70% Twitter for holiday promotions.
Read MoreContent Sharing
Professionals spend 40% of their time online in peer-based communities.
Read MoreTypes Of Misleading Branded Content, November 2012 [CHART]
A majority of online adults find advertising that appears as content (so-called “native ads”) to be misleading.
Read MorePlanned National Brand Spending On Local Marketing For 2013 [CHART]
In 2013, 47.3% of national brands expect to spend more on local marketing than they did this year.
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