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Social Media Marketing

FarmVille 2 [INFOGRAPHIC]

This infographic by game developer Zynga shares some fascinating facts about its FarmVille 2 game.

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Global Monthly Active Facebook Users & Mobile Users, 2011-2014 [CHART]

Barclays Capital expects Facebook’s mobile base to surpass 1 billion by 2014, when 73.9% of Facebook’s users will be mobile.

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Global Mobile Facebook User Growth, Q1 2010-Q3 2012 [CHART]

Amazon Author Profile Pages - JK Rowling

By Q3 2012, 604 million people around the world were checking Facebook from their phones.

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Frequency Of Mobile Facebook Use [CHART]

Nearly four in 10 Internet users say they never access Facebook via mobile—in addition to the 15.2% who said they didn’t use Facebook at all.

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B2B Online Marketing Tactics, August 2012 [CHART]

B2B marketers said their No. 1 challenge was lack of budget.

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CEOs Social Media Blind Spots [INFOGRAPHIC]

This infographic from Zeno Group’s 2012 Digital Readiness Survey illustrates CEOs’ social media blind spots.

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Twitter Customer Service Response Rates By Top Brands [CHART]

The Case For First Adoption

The top one-third of brands responded to 61 percent of service-related tweets, whereas the bottom third responded to roughly 17 percent.

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Top 10 Brands By Twitter Customer Service Engagement [CHART]

90% of top 100 brands are responding (via@replies) within 24 hours, on average.

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Twitter Customer Service By Top 100 Brands [CHART]

Evolution Of Attention Metrics

Among the brands listed on the Interbrand Top 100, nearly all (95%) use Twitter and nearly one in four (23%) use it as a customer service platform.

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Pinterest Optimization [INFOGRAPHIC]

This infographic lists ten ways to optimize your Pinterest page.

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