Social Media Marketing
Google+ Eyetracking Attention Order [HEATMAP]
Viewers spent an average of 5.9 seconds in the middle of the Google+ profile page, slightly longer than on either Facebook or LinkedIn.
Read MoreHow Mobile Americans Learn About Shopping Apps, December 2012 [CHART]
Mobile users primarily found out about new shopping apps from app stores (42%), but 37% also said they found out about them from friends.
Read MoreLuxury Marketing Content & Tactics, October 2012 [CHART]
The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.
Read MorePreferred Online Channels Of Luxury Marketers, October 2012 [CHART]
Facebook is presently seen as the key social platform; 95% of luxury marketers said they were actively engaging customers there.
Read MoreGlobal Luxury Marketers Who Will Increase Social Media & Digital Spending [CHART]
85% of luxury marketers said they planned to increase their digital marketing spend in 2013.
Read MoreGlobal Facebook Ad Revenues By Segment, 2012-2018 [CHART]
Research firm Cowen and Company estimated in January that this year, Facebook’s total worldwide ad revenues would reach $6 billion, with $1.7 billion coming from mobile.
Read MoreGlobal Facebook Advertising CPC Rates By Device, December 2012 [CHART]
Cost-per-click on mobile ads was $1.38 vs. 81 cents on desktop, according to Kenshoo Social.
Read MoreGlobal Facebook Ad Spending By Device, December 2012 [CHART]
Already, in December 2012, one in five advertiser dollars on Facebook went to mobile.
Read MoreConsumer Purchase Decision Information Sources, January 2013 [CHART]
Consumers still look first to their friends and family for advice regarding their purchase decisions.
Read MoreCustomer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
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