Social Media Marketing
Internet, Social & Smartphone Adoption In 37 Countries [TABLE]
Almost half of the world is now online. Now, the Pew Research Center looks further into internet use, revealing that it continues to grow in developing countries while remaining high in advanced economies.
Read MoreOnline News Gateways By Age [CHART]
Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.
Read MoreSocial Media Persuasion By Demographic [CHART]
We may believe we’re each living in our own social media bubble full of like-minded folks, but survey data suggests that some of us are being persuaded to change our minds thanks to social posts.
Read MoreConsumer Expectations Of Brand Transparency On Social Media [CHART]
Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.
Read MoreInstagram Statistics [INFOGRAPHIC]
This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.
Read MoreBest Times To Post To Social Media [INFOGRAPHIC]
This infographic from unmetric illustrates the best days of the week and times of the day to post to Instagram, Facebook and Twitter.
Read MoreGoogle Search vs Facebook Article Referral Traffic By Category [CHART]
Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Read MoreTop Marketing Topics Consumed By Employees [CHART]
‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
Read MoreMarketing With Emojis [INFOGRAPHIC]
This infographic by Red illustrates 4 Dos and 4 Don’ts when using emojis in your marketing efforts.
Read MoreSocial Television Appeal By Generation [CHART]
Long-form video is spreading across social media. With the launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day.
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