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Social Media Marketing

B2B Website Traffic Sources For SMBs, 2012 [CHART]

Social remains a small part of the larger traffic picture for most of the B2B SMBs studied, accounting for 1.9% of total traffic.

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Social Media Sites For SMB B2B Lead Generation, 2012 [CHART]

Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads.

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Small Businesses & Natural Disasters [INFOGRAPHIC]

74 percent of American small businesses do not have any disaster plan, while 84 percent do not have disaster insurance.

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Chinese eCommerce [INFOGRAPHIC]

Alibaba expects e-commerce in China to reach $265 billion this year, up from roughly $194 billion in 2012.

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Top Brand Instagram Adoption [STUDY]

With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands.

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Factors Contributing To Inbound Marketing Success, February 2013 [CHART]

HubSpot has found that virtually all of its customers experienced an increase in traffic since using HubSpot, with a plurality (25.1%) attributing that increase to blogging.

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Top Metrics For Evaluating Influencers, December 2012 [CHART]

Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.

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Most Influential Sites On Purchase Decisions, December 2012 [CHART]

86% of influencers blogged regularly, and more than half operated between two to five blogs.

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Breakdown Of Top Brands Digital Marketing Budgets, December 2012 [CHART]

Screenshot: Twitter Moments - Profile Feed

65% of top US brands reported participating in influencer marketing.

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Time Spent On Mobile vs. PC By Website Type, April 2013 [CHART]

Screenshot: Twitter Moments - Tweet Added

This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.

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