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Social Media Marketing

Facebook Advertising Adoption & Budgets, February 2013 [CHART]

Roughly 6 in 10 marketers and media executives who use Facebook as a marketing tactic also buy ads on the social networking site, a moderate increase from 55% who reported doing so 7 months earlier.

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Ten Most Popular e-Strategy Trends Posts For February [LIST]

These are the ten most popular marketing statistics posts at e-Strategy Trends for the month of February 2013.

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Museum Marketing [PRESENTATION]

Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.

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Top Customer Touchpoints For Local Engagement, February 2013 [TABLE]

Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.

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Percent Of Top 100 Global Brands On Social Media, November 2012 & February 2013 [CHART]

Adoption by the Top 100 brands of social media rose five percentage points (54% to 59%) from November 2012 to February 2013.

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Social Media & Inc. 500 Growth, February 2013 [CHART]

92% of the 2012 Inc. 500 companies use social media.

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Timesucks [INFOGRAPHIC]

19% of people who took part in the survey admitted they spend between one and two hours a day just putting things off.

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Trusted Sources Of Online Health Care Treatment Information, February 2012 [TABLE]

The websites of physician groups or medical practices were US internet users’ most trusted sources for health care treatment information.

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Frequency With Which American Moms Use Online Channels For Health Content, January 2012 [CHART]

In January 2012 that nearly one-third of moms searched the internet for health information once a day or every few days.

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SMB B2B Website Lead Sources, 2012 [CHART]

Despite accounting for just 1.9% of overall site traffic, social accounted for 4.8% of all B2B SMB leads—a relatively small number, but not insubstantial.

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