Social Media Marketing Archives - Page 213 of 344

Top Strategies To Improve Loyalty Program Effectiveness, 2012 [CHART]

Big Data, social media and mobile are at the core of the strategies that retailers said would improve the effectiveness of their loyalty programs.

Fully one-quarter of female internet users said they were on Pinterest, compared to just 5% of male internet users.

Black internet users were nearly twice as likely to use Instagram as the average internet user: 23% vs. 13% overall.

While 16% of internet users overall said they used Twitter, 26% of black internet users said they did so.

Facebook videos edged YouTube links in organic reach (10.3% vs. 8.9%), and performed far better in viral reach (2.2% vs. 0.2%).

LinkedIn put together this infographic to illustrate how in less than six months, 1 billion endorsements have been given out on the network.

The number of Interbrand 100 brands with a dedicated customer service handle on Twitter has grown from 23 in December 2012 to 30 in March 2013.

When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.

In the two days following Obama’s re-election on Nov. 6, there were nearly 14 million Tweets from people expressing their reaction.

From September through November, Romney was consistently the target of more negative reactions than was Obama.