Social Media Marketing
Most Difficult Lead Generation Tactics To Execute, April 2013 [TABLE]
Where B2Bs struggled was in utilizing social media marketing for lead gen purposes. Nearly half said this was one of the most difficult strategies to execute.
Read MoreMost Effective Lead Generation Tactics, April 2013 [TABLE]
When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion.
Read MorePreferred Social Logins For Consumer Brand Sites, Q2 2012-Q1 2013 [CHART]
On consumer brand sites, Google made the biggest gains in social sign-in share.
Read MorePreferred Social Logins, Q4 2011-Q1 2013 [CHART]
By Q1 2013, Facebook social login use had dropped down to a 46% share, while Google rose to 34%.
Read MoreUsefulness Of Select Social Media Sites To B2B Marketers, April 2013 [CHART]
While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months.
Read MoreUS Desktop vs Mobile Social Media Ad Spending, 2012-2017 [TABLE]
Mobile-social spend is expected to rise by a CAGR of 30% over the forecast period.
Read MoreUS Social Media Ad Spending By Type, 2012-2017 [TABLE]
This year native spending will account for nearly 40% of total social media ad spending.
Read MoreUS Local vs National Social Media Ad Spending, 2012-2017 [TABLE]
BIA/Kelsey expected local social ad spending to grow by 45.5% in 2013.
Read MoreAdvertising Efficacy By Media, April 2013 [TABLE]
An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.
Read MoreSmall Biz Owners' Social Media Activity, April 2013 [CHART]
81% of small business owners say they’re spending more (49%) or the same amount (32%) of time on social media compared to a year ago.
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