Social Media Marketing
Senior Execs' Use Of Mobile, April 2013 [CHART]
Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.
Read MorePost-Search Communication Methods Used By US Hispanics Moms, June 2012 [TABLE]
Hispanics are also more likely than the general population to use social media to query their social networks about products and retailers.
Read MoreAmerican Social Media Users By Race/Ethnicity, 2012-2017 [TABLE]
In 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total US population.
Read MoreTime Spent Online By Activity, 2011 & 2012 [TABLE]
On the desktop internet, activity was much more heavily weighted toward social networking, which accounted for 27% of time spent online.
Read MoreTime Spent On Mobile Device Online By Activity, Q1 2013 [TABLE]
US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.
Read MoreTime Spent On Multitainment Activity, April 2013 [TABLE]
30-40% of actual TV ad viewing occurred concurrently with mobile device usage.
Read MoreAmericans Liking & Sharing Online Content By Demographic [CHART]
44% of Americans say they share or like online content that others have posted on social media and other online sites.
Read MoreHow People Shared Their Customer Service Experiences, 2013 [CHART]
Customers were more likely to share bad customer service experiences than good ones, no matter what communication channel they used.
Read MoreBeyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]
This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.
Read MoreSocial Media's Purchase Influence Over Mothers, April 2013 [CHART]
Mothers are 20% more likely than the general population to use social media.
Read More