Social Media Marketing Archives - Page 200 of 344

Facebook's Mobile Monthly Active Users, Q4 2010-Q1 2013 [CHART]

The number of mobile monthly active Facebook users grew by more than 10% quarter-over-quarter, to reach more than three-quarters of total monthly active users worldwide.

Social Tools New Vehicle Buyers Use For Research, September 2012 [TABLE]

Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.

Industries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

Facebook Brand Response Rates, Q2 2012-Q1 2013 [CHART]

Brands responded to 60% of questions posed to them on Facebook during Q1, up from 55% the previous quarter, and almost double the 30% from Q2 2012.

Channel Effectiveness For Generating Sales Leads, April 2013 [CHART]

Respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential).

Luxury Marketers Who Will Increase Online Spending In 2013 [CHART]

85% of luxury marketers planned to increase their digital marketing spending this year, with 72% planning to up the ante on social media specifically.

eCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]

Pinterest is becoming a more influential source of social e-commerce referral traffic.

Importance Of Social Sharing To Search Visibility, April 2013 [CHART]

31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last.

Channel Roles In Online Purchase Path, April 2013 [CHART]

47% of revenue tracked from US accounts comes from purchases made in more than one day.

American Mothers & Social Network Use, 2012-2017 [CHART]

eMarketer expects the growth in the number of US mom social network users to slow in coming years, given how common the activity already is among this demographic.