Social Media Marketing
Demographics Of Teens Who Use Social Networking Sites Or Twitter [TABLE]
82% of online teens say they are either users of social networking sites like Facebook or users of Twitter.
Read MoreChanges In Adult & Teen Social Networking vs Twitter Use, 2006-2012 [CHART]
Teenagers’ use of Twitter now outpaces that of adults; just 16% of online adults are Twitter users, up slightly from the 12% who were using Twitter in 2011.
Read MoreTypes Of Information Teens Share On Social Media Profiles, 2006 vs 2012 [CHART]
91% of teens post a photo of themselves on their social media profiles, up from 79% in 2006.
Read MoreExpected Growth Of Select Advertising Tactics, March 2013 [TABLE]
Video ad spending in the US is expected to grow 41.4% this year, to reach $4.1 billion.
Read MoreEffectiveness Of Video Ads By Tactic, March 2013 [CHART]
The vast majority of agency executives (75%) said online video ads were equally or more effective than traditional TV.
Read MoreBrand Response Rates On Twitter, Q2 2012-Q1 2013 [CHART]
The average response rate grew 6% points quarter-over-quarter to 38%, after only improving by 4% points in the preceding 6 months.
Read MoreGlobal Online Sharing Tendencies By Country, May 2013 [CHART]
Across the 24 countries tracked, an average of 24% said they’d best describe their amount of sharing as either most things or everything.
Read MoreTop Tactics To Improve B2B Email Marketing, March 2013 [CHART]
Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.
Read MoreUK Marketers & Digital Media Spending, May 2013 [TABLE]
95% of brand advertisers and agencies responding to the survey said they will increase their digital marketing spending this year, with fully 48% of total budgets going to digital media.
Read MoreExperience With New Online Marketing Tactics, December 2012 [CHART]
Nearly 70% of respondents described their experience level with responsive design as average or better.
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