Social Media Marketing
Share Of E-Commerce Site Traffic By Source, Q4 2011-Q4 2012 [CHART]
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic.
Read MoreHow Millennials Spend Their Free Time By Gender, May 2013 [CHART]
58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.
Read MoreBenefits Of Social Media Marketing To SMBs, January 2013 [CHART]
The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic.
Read MoreB2B vs. B2C Social Media Marketing Channels, January 2013 [TABLE]
While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.
Read MoreMarketing Attribution Channels, October 2012 [CHART]
Email and paid search are some of the easiest channels to include in attribution programs.
Read MoreMary Meeker: State of the Internet, 2013 [PRESENTATION]
Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.
Read MoreAdvertising Effectiveness For Prompting Social Interactions With Brands, May 2013 [CHART]
Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%) ads.
Read MoreTeen & Adult Social Networking Use, 2008-2012 [CHART]
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.
Read MoreTop Social Media Marketing Benefits, May 2013 [CHART]
The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%).
Read MoreSocial Advertising Buying Strategies, Q1 2013 [CHART]
Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative.
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