Social Media Marketing
Social Media-Inspired Purchases, July 2013 [CHART]
Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online.
Read MoreWhy Small Businesses Shun Social, July 2013 [CHART]
82% of small businesses are using social media for marketing today and 88% are very likely to use social media in the next year.
Read MoreMost Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.
Read MoreMost Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.
Read MoreSocial Influencer Dynamics, July 2013 [CHART]
Among the consumers who became advocates (by referring products or services to friends), 55.4% chose to use email as their sharing channel.
Read MoreFacebook News Feed Ad Retargeting Metrics, July 2013 [CHART]
Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.
Read MoreWhat People Do After Visiting Yelp, July 2013 [CHART]
Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.
Read MoreReasons People Become Brand Fans On Facebook, June 2013 [CHART]
Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%).
Read MoreBeyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.
Read MoreAmericans' Daily Time Spent With Online Media, 2010-2012 [TABLE]
Last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.
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